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Process Maya Okafor · 2 July 2026
From brief to brand in six weeks: a studio diary
A behind-the-scenes look at how we take a founder's raw ambition and turn it into a name, a mark, a voice and a launch site in six weeks.
Six weeks sounds aggressive for a full brand. It is — but only if you treat every week as a decision, not a deliverable. We plan backwards from launch and name the single question each week must answer.
Week one is listening, not drawing
We interview the founder, three customers and one person who said no. The tensions between those conversations become the brief. Everything after is response.
By week six the mark, the voice and the site are one thing, because they were never allowed to drift apart.
